We explore what it takes to become an entrepreneur, whether they are born or made, and their value to society. Discuss success by design or default and the factors that contribute to overall business success. We will also learn how to exploit market opportunities and consider the impact of the external environment using SWOT and PESTLE analysis. These virtual lectures will be run live by our tutors. They are aimed at students studying A Level/BTEC and those interested in studying the subjects at University. Please note if you are under 16, you will be contacted a week before the event to provide guardian/parental consent to attend.